Amazing Retail Packaging Solutions – NYC

Retail Packaging Design: New York City

Known as the world’s most comfortable underwear, Hanky Panky, a favorite with millennials everywhere, wanted a colorful, nostalgic and beautiful packaging design for their 2024 holiday collection.  Who better to collaborate with than Pantone – color of the year collection?  As industry leaders, they selected Earth Enterprise, a printing and packaging giant, to lead the way.  What resulted was an epic nostalgic collaboration – Pantone Color of the Year Collection by Hanky Panky.

The process from beginning to end took 5 months, and yielded three different packaging products:  A 27 pack, a 10 pack and a singular pack for Hanky Panky’s holiday collection.

Working closely with the Earth Enterprise team, the Hanky Panky collaboration produced 3 separate prototypes.  With a variety of material changes, font changes and copy edits,, the final prototype resulted in a black soft pouch with turned edge foam steps, white embossing and an impressive package to dazzle retailers such as Neiman Marcus, Nordstrom and Shopbox, among a few. Effectively Hanky Panky wanted to “bring back all of the nostalgic feels wrapping our iconic World’s Most Comfortable Thong® in the iconic Pantone Color of the Year of the last 25 years.” 

Result?  A resounding “Great Success” by retailers carrying the iconic Hanky Panky product.

Give us a call today or send us an email to discuss your packaging design needs!