NYC Luxury Beauty Printing | Olaplex Case Study
Premium Print Production for a Global Beauty Brand
When Olaplex wanted to create a distinctive newspaper-inspired publication, Earth Enterprise, an NYC commercial printer, helped bring the concept to life with premium materials, high-quality print production and large-volume execution.
The finished piece was a 32-page, 9″ × 12″ self-cover publication produced in a substantial 35,000-piece print run.
For beauty, cosmetics, fashion and luxury brands looking for experienced NYC luxury beauty printing, the project demonstrates Earth Enterprise’s ability to manage sophisticated custom print production while maintaining the quality expected from a premium global brand.
Premium Uncoated Paper With Magazine-Level Print Quality
One of the defining features of the Olaplex project was its paper selection. The publication was printed on 80 lb. Cougar uncoated stock, creating a softer, more tactile feel than a traditional coated magazine while maintaining the polished appearance expected from a luxury beauty brand.
The design included photography, typography and areas of dense black coverage—elements that can be especially demanding when printing on uncoated paper.
Using UV sheetfed printing helped achieve the sharp reproduction, strong registration and rich ink density required for the design while preserving the distinctive feel of the uncoated stock. As an NYC printer serving beauty, fashion, luxury and consumer brands, Earth Enterprise combines specialty print production with the hands-on production management required for complex projects like this one.
High-Volume Custom Printing and International Distribution
Producing 35,000 copies of a 32-page publication required careful coordination across printing, finishing and fulfillment.
Each piece was:
- 9″ × 12″
- 32 pages
- Printed on 80 lb. Cougar uncoated paper
- Produced using UV sheetfed printing
- Saddle-stitched
- Finished as a self-cover publication
Finished materials were shipped internationally, including destinations in Paris, England and Amsterdam, supporting Olaplex’s broader global brand initiatives. The project illustrates how a capable New York City commercial printer can coordinate premium print manufacturing, finishing and distribution for national and international beauty campaigns.
The Result
The finished Olaplex publication combined the visual presence of a luxury beauty magazine with the tactile character of premium uncoated paper.
The client was highly satisfied with the finished project, and discussions were already underway regarding the possibility of producing another edition the following quarter.
For brands searching for NYC luxury beauty printing, beauty brand printing, custom publication printing or an experienced New York City commercial printer, the Olaplex project demonstrates Earth Enterprise’s ability to turn a creative concept into a polished, high-volume printed brand experience.
