Providing Packaging Solutions For New York City Businesses For Over 100 Years
Your Brand means everything! Making sure that your products are protected in an attention grabbing packaging is paramount, but it doesn’t end there. Your packaging needs to highlight your identity, differentiate you and if done right, increase your profitability.
Earth Enterprise is an NYC based company that specializes in custom folding carton design and folded carton manufacturing – serving a variety of markets for over 100 years. We are a full service company, handling all aspects of folding carton creation for our clients; From engineering and prototyping to graphic design, manufacturing and delivery of the final product. When your packaging needs to grab attention, inspire customers and protect the product, call us – we’ve got you covered.
At Earth Enterprise we design, print and build Custom Point of Purchase Displays uniquely engineered to inspire purchase of your products. We keep your costs down and provide you with one stop shopping, and have not only display engineer’s but graphic designers right here in NYC to support you.
Point of Purchase Displays can provide a 28% boost in sales.
We are one of the most comprehensive sources of affordable custom displays in NYC and serve the world. You can count on us to supply you with the most effective and affordable solution possible.
From apparel and furniture to sporting goods and electronics, Americans rely heavily on the retail industry. In 2013, annual retail industry sales in the U.S. were higher than ever before, at $3.12 trillion. That’s a huge market with so much potential for sales – if your retail products can stand out.
What’s one way to make this happen? By having exceptional custom retail labels, of course.
Whether your retail items need hang tags, product labels, barcode labels, or price tags, digital label printing offers a cost-effective, high quality solution. Digital printing has allowed small and medium sized retailers to create labels in smaller quantities without sacrificing quality.
A Custom Beverage Carrier is any Folding Carton built to accommodate the specific needs of your beverage products. Earth Enterprise provides highly customized packaging for small and large brewers and vineyards including printing, premium coatings, stamping and several carrier and handle configurations.
Custom Beverage Baskets can be created in any size, design, or capacity, like the 6-pack beer carriers; 2, 4 or 6 -pack wine carriers; 750 mL bottles carriers; Bomber, Growler, odd shape and size beverage carriers.
Meet Dan Radlauer: Packaging Designer In New York City
1. How did you get started designing and engineering packaging?
2. What skills are needed to be a good packaging designer?
If it isn’t there you will never understand packaging design. My job is to flatten out those 3 dimensions into 2 dimensions (flat template) so designers can do what they are good at.
I think about and almost fully design boxes in my mind before I make any drawings or comps.
I have worked with tools and building things my entire life. Packaging in just another thing to figure out, design and build. A knowledge of the equipment used to manufacture is critical. You can design anything but it has to be done in a way that it can be mass manufactured cost effectively with the equipment that exists.
It is important to know which material is right for a particular application. Solid Board, Corrugated (different types) and non-paper based substrates all have their role in packaging.
3. How long have you been in the packaging design/engineering and printing business?
4. How long does it usually take you to design packaging? Not a simple question. Jobs are so different based on the client and their knowledge of the product or process.
5. What do you need from a client to create a good design?
6. What kinds of packaging design do you do?
7. Why do you like packaging design?
8. What industry types do you design packaging for?
9. Do you provide prototyping/comps for new clients?
10. What motivated you to start designing and engineering packaging?
11. What makes your packaging design skills unique?
How am I different: I like to go to a meeting and if I think it’s real deal then I go home and make a quick comp that evening. I can be at their office the next day with a physical comp. My competition takes a minimum of several days for a first comp. By the time their first comp arrives at the client we are at round 2 or 3 and about to sign off on the design. I don’t want to promise this to everyone on the website but it’s how I do it. You figure out how to say it I guess.
12. What tools/software do you use when engineering your designs?
13. What is the most challenging aspect of creating a new design?
Reality there are some basic proven designs that work well and make for efficient manufacturing.
Selecting the correct proven design is just as important as creating something new.